It should now be even easier to promote your longer videos via trailers or clips on Instagram. And remember you are still restricted to 15 seconds. The square restriction imposed by Instagram made it hard for marketers to repurpose clips originally shot for TV or YouTube.Īlthough the landscape aspect ratio is similar to the 16:9 standard video, you will still need to crop slightly for your video to fit. Video is traditionally a rectangular format - take a look at the ratio of your TV, the cinema screen or even your phone to see what I mean. When shooting on your phone, even using one of Instagram’s own apps, you were forced to use landscape or portrait view. Yes, you can shoot video directly into Instagram but if you want to edit and upload it has always been easier to work in the standard landscape format. VideoĪlthough square video looks cool, it is hard to create. Instagram users expect a certain style and quality image. Takeaway: When using the same image for an Instagram ad that you do for a Facebook ad, create the image with Instagram in mind. Before you dive into advertising start creating organic content and monitor what type of content works best for you. Most of the ads I’ve seen on Instagram since they made this change have jarred with the organic content. An ad that is appropriate for Facebook may not fit the feel of Instagram. Although this is a time saver, as brands we have to be sensitive to Instagram as a network. This makes it easy to share the same image on Instagram as you do to Facebook. You can post Instagram ads from the Facebook ad manager.
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